If you haven’t already heard, you really need to carry out search engine optimization (SEO) into your digital marketing campaign strategy. Search Engine Optimization (SEO) is an extraordinary technique to build web traffic to your site and, hence, increase sales; at the same time, it’s an extremely hard and long process.
If you’ve already made the brilliant decision to work on your website’s SEO and improve it, but you’re not seeing any outcomes in terms of increased traffic, leads, or sales, then it’s time to investigate and understand why your SEO campaign is failing. In reality, there could be various reasons why your SEO strategies are falling flat.
Here’s a rundown of the most widely recognized SEO mistakes:
- Being restless and impatient.
- Having poor inbound connections.
- Lacking quality content.
- Not focusing on the right keywords
- Using a generalized CTA
Being restless and impatient
You cannot see search engine optimization results overnight. It will not occur all of a sudden. You should set realistic expectations when running an SEO campaign for your business. Search engine optimization is a long-term strategy. It might feel expensive while you are not seeing any increase in ROI from it, but do not pull the plug and invest all your money into other proven marketing channels yet. Let your SEO strategy run for a few months. The process can require 3-6 months to produce any kind of results. It is best if you thought of it as a marathon, and not a sprint.
Having poor inbound connections
It’s important to build link structure inside your website as a part of your SEO strategy. But, these links have to be organic, relevant and natural. You have got to be careful about the spammy links on your website. One bad link is not going to affect your ranking on the search engine result page but the more spammy, manipulative links the search engine bots find on your pages the more your website will be penalized and that in turn will affect your domain score and ranking.
Lacking quality content
Quality over quantity is the mantra with regard to content marketing for SEO purposes. Back in the day, people used to get away with a lot when it came to content on their websites. They would post below-average content and still would rank at the top on page 1 of Google. Things have changed a lot since then. It’s really hard to rank higher with content that is poor and does not give your users what they are looking for.
This is why your site’s bounce rate increases, which in turn makes your site unworthy of top rank on the search engine result page. Invest more time in your content. Make sure it is relevant and of high quality so that people keep reading it and spend more time on your site. This tells the search engine that other people with the same search query would like to read this too.
Not focusing on the right keywords
Sometimes the keywords your rank for and the keywords you want to rank for may not match. You could be seeking some wrong keywords for the purpose of your website. You should do some keyword research to make sure that you are pursuing less competitive, relevant, most brand-specific keywords possible.
Using a generalized Call to Action
If you are getting traffic from your SEO strategy, but you are not able to convert that traffic into sales, do not worry. We can fix that. The good thing is your website is ranking well for the keywords you are targeting. You have done very well with your SEO campaign strategy. The rest is easy to fix.
What we need to focus on is your Call To Action:
You need to answer questions like,
- Is it too general or very specific to the question that led them to this page?
- Is it asking people to buy products that are unrelated to what they are reading on your page?
- Have you tested different offers?
Start testing your CTAs to figure out what’s going wrong with them and make the changes accordingly.
And finally, you need to remember that like your business running, a successful SEO campaign is a full-time job. Trying to do both at the same time with no help is usually hard and ineffective. You must be all in to see significant results when it comes to SEO.
Need Help with Your SEO Strategy?
We understand SEO can be confusing and overwhelming, but, at Shankara Online Solutions, we offer a range of different packages that reflect a balance of relevance and authority for your website.
To learn more about how our SEO strategies can work for you, contact us today.